Compass by USDATA Maps Pvt Ltd. is a planning tool designed for and aimed at outdoor media agencies, media planners, campaign managers and brand owners. The application analyzes millions of data points at any given time to provide intelligent insights for relevant stakeholders to plan an effective outdoor or BTL campaign.
Salient features:
Division of regions: The states are divided into cities and cities are further divided into zones for better clarification of target customers.
Classification of POIs: POIs are classified into 21 categories i.e. Banking Institutions, Insurance Sector, Medical, Education, Retail, Food Joints and Entertainment etc.
Clusters: By using Data Science algorithms and Machine Learning techniques, top locations of a particular city/ town have been suggested in the form of clusters.
Data Visualization: User – friendly GUI interface has been implemented, one can analyze the targeted locations and consumers easily.
Save Locations & Clusters: Brand managers can create a plan by simply saving the locations and clusters. Further, executives can check the detailed description of saved locations/ clusters.
Demographic Data: State/ city/ zone wise population, sex ratio, literacy rate and working population data has been incorporated into the app.